2024’s Top 5 PR Trends: What to Watch
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
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