Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group
PRSay
OCTOBER 17, 2019
Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Offer transparency.
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