2025, Consumer and Viral - Public Relations Today

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand

Brand Branding Marketing Fashion

The good and bad: A look at all the PR campaigns in February

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025. Will this ruin any trust between the retail giant and consumers?

Pharmaceuticals

Pharmaceuticals Retail B2C Social Media

Public Relations Today

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

The good and bad: A look at all the PR campaigns in February

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