#16: How the consumer driven news cycle changes PR measurement
NewsWhip
APRIL 28, 2021
APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools.
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