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Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. To compensate, more walls will go up, making media less visible to PR professionals and their audiences. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Disruption of industry stalwarts is inevitable. Part 1: Earned Media.

Trends 161
Trends Publicity SEO Advertising 161
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20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215
Marketing Content Marketing Social Media Employee 215
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