Remove 2016 Remove Creativity Remove Newspapers Remove Real Estate
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52