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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. Please tell us a little bit about WordWrite Communications and your areas of expertise. Can you explain StoryCrafting to us ?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. His first printed book was William Chaucer's The Canterbury tales (8).

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