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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Scandal: 2015: E. He has clearly benefited from excellent media training. As the face of the corporation, many CEOs are naturally charismatic. Some are effortlessly sincere.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Digital PR training.

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PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.