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Why Successful PR Agencies Invest In PR Tech

Mindful Marketing

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. We suggest checking out PRStack to find a variety of tools – from PR analytics to influencer and community relations and more.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success.