Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. For brands with some advertising budget, the paid media world offers more choices and power than ever before. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60