Masters in Marketing Interview: Paul Furiga, WordWrite Communications
Mindful Marketing
JULY 28, 2015
Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. And we now have the science, thanks to brain imaging and study, that shows how and why great storytelling motivates people better than any other approach.
50 
Let's personalize your content