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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Public relations: State of the field.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? Betsy Andersen.

Apparel 106
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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. As the CEO, you wear many hats.