2013 Marketing Public Affairs Television 
ImPRessions - Crenshaw Communications
JUNE 12, 2018
Edelman elevates marketing PR. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.
Cision
APRIL 4, 2016
One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353.
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