Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release
ISEBOX
MARCH 3, 2016
These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. You won’t get coverage by simply including a video here and an image there.
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