Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” It’s a work in progress. Let me know what I’ve missed.
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