How to Build Brand Awareness & Thought Leadership
Contently - Strategy
NOVEMBER 14, 2018
In 2010, Michael Dubin used to work at Time Inc., Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion.
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