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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

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Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

How can Coca-Cola, one of the world’s most respected companies , the parent of several family-friendly beverage brands , and the creator of those loveable polar bears , enter the market for a drug that is illegal in the vast majority of U.S. billion by 2020. The alleged partner is Vancouver-based Aurora Cannabis Inc.