Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Low-risk, high-reward. Go with it.

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Product Launch Trade Shows Government Comparison 120

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. The answer depends on a number of factors.

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Trade Shows Mobile Product Launch Conference 120