Is Your Press Release or Media Pitch Guilty of Information Overload?
Burrelles Fresh Ideas
JULY 17, 2023
Information overload occurs when you try to consume too much knowledge or data at once. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious.
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