2005 Creativity Media Relations Print 
Doctor Spin
JUNE 28, 2022
I’ve been training spokespersons and pitching their stories since 2005. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. Cover photo by Jerry Silfwer ( Prints / Instagram ). 1 Micael Dahlén is a Swedish media figure and Economics Professor.
Bad Pitch Blog
APRIL 28, 2007
Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version). They were creative, simple to understand, colorful and told from a unique perspective. What made them captivating?
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