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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. How Marketing Kicked Our PR Ass. Make no mistake about it — this is a PR failure of epic proportions.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. But we’ve already messed up. At first.