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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. But they lack basic PR knowledge.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? But they lack basic PR knowledge.