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The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models.

Ethics 261
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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Public relations: State of the field.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more. In this sense they’re a useful tool. The original moniker has stuck.

Industry 153