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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

DECEMBER 10, 2014

Back in 2003, I started HEADLINES and maintained it for 2 years. You can’t forward a clip of a recent television interview. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. I’d rather have blog subscribers.”. I know this firsthand.

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Blogging Comparison eBook Case Study 183
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How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. There are people who are already familiar with your brand or product and have a large following of their own. You should approach individuals depending on the nature of the crisis.

Crisis 62
Crisis How To Crisis Management Crisis Communications 62
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