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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 11 Steps to Effectively Managing a PR Crisis. What Not to Do in a Crisis! Final Thoughts.

Crisis 62
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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. First, all PR starts local. Second, only pitch good stories. Follow Natalie on Twitter @npmikolich.

Sports 60