Ineffective PR: Public Relations Campaigns that DO NOT Work
5W PR
SEPTEMBER 10, 2020
PR books are filled with other failures. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Amidst outcries of being racist and offensive, the manufacturer was also ordered to pay $400,000 in damages and banned from eBay under its Offensive Materials Policy. Pre-Pandemic. Collect $50.
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