Ineffective PR: Public Relations Campaigns that DO NOT Work
5W PR
SEPTEMBER 10, 2020
PR books are filled with other failures. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. The Huffington Post called it an incredible crisis brought about by the brand itself and labeled it a first-ballot entrant into the “Bad Decision Hall of Fame.”. Pre-Pandemic.
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