In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. I believe all signs suggest the future of marketing looks more like public relations.
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