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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Iā€™d like to believe, PR agencies that specialized in crisis communications can identify here. The implications of in-housing for a firm ā€“ law, PR, marketing or otherwise ā€“ are this: you not just competing against rival firms for business ā€“ you are competing against rival firms and your clients for business.

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