weekly-roundup-measurement-matters 
Waxing UnLyrical
NOVEMBER 21, 2010
You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important.
Burrelles Fresh Ideas
MARCH 5, 2024
With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Product roundups by other content creators. Find out how we simplify monitoring and measurement for brands and agencies. Wait, what is earned media?
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Sword and the Script
DECEMBER 16, 2021
At the year’s end, we go back through all of the PR statistics for a year-end roundup piece. 23% said measurement / ROI. In other words, who matters as much as what and where. Every year this blog pours over dozens of public relations surveys and breaks down the findings. However, this year we’ve separated them into two pieces.
Waxing UnLyrical
AUGUST 12, 2013
It’s time to give you your weekly roundup. So if you’re looking to move from your Keds to your Manolos, the seven posts featured in this week’s roundup might help you do that. A surprising insight on social media measurement: Activity does matter. Image: pdbreen via Flickr, CC 2.0.
Sword and the Script
APRIL 27, 2019
As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). Potential performance of a story after its published matters. “65% How do you measure influencer marketing results? Volume of work.
Waxing UnLyrical
JUNE 8, 2015
So as a tip of the hat to them, today’s roundup is all about measuring content, and what you can do to get there. A meaningful framework for content measurement (Rebecca Lieb, Marketing Land). Why: You have to have a framework for measurement, otherwise it doesn’t mean anything. ” 3. Have at it!
Sword and the Script
DECEMBER 31, 2019
A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. times more likely to publish new posts weekly or more. 7) PR Measurement: A Pulse Check on How Communicators Show Value.
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