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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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How to write an abstract for your conference talk or webinar

Remote PR Jobs

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula. Did your title stand out?

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . She covers major retail trends and news and even covers a bit of real estate news!

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

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Four More Tips for Environmental PR Pros

Landis PR

There are a LOT of reporters writing about the environment and climate change from a LOT of beats. So, in addition to all the reporters with those titles, make sure you include the real estate, news, travel and political reporters who also cover these topics. Working well in advance to get everyone on the same page is worth it.

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The Superhero Solution PR Strategy

Doctor Spin

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. People were shocked then. Give employees hope.