Remove media-psychology communication-theories conversion-theory
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Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. Source: Perspectives on Psychological Science 1 Boek, D.

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Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. Source: Perspectives on Psychological Science 1 Boek, D.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) There are also conversion theory effects.

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Echo Chambers: Algorithmic Confirmation Bias

Doctor Spin

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Social media platforms use sophisticated algorithms to curate and present content based on user preferences, behaviours, and interactions. Source: PLoS ONE 1 Törnberg, P.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. Frames of Mind: The Theory of Multiple Intelligences. 2 Theory of multiple intelligences. 2 Theory of multiple intelligences. 1 Gardner, H. Basic Books.