PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Body of Answers.

Small Business 90

Small Business Writing Engineering Infographics 90

Beyond PR

JUNE 22, 2017

Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! Paul Stanley of Kiss is also very kind.

Meeting 78

Meeting Automotive Media Technology 78

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Flatiron Communications

SEPTEMBER 24, 2014

Then, if you’re not self-published, tapping your publisher’s clout to garner a more prominent display at brick & mortar retailers. In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors.

Radio 34

Radio Social Media Twitter Retail 34

MaccaPR

JANUARY 15, 2019

5 - From Red Carpet to Retail. In a perfect marketing world, every C-store and supermarket in America would have a Fiji girl end-cap, floor decal or point-of-purchase stand-up to help consumers make the connection between the Fiji Girl Golden Globes meme and the Fiji bottles for sale in their local grocery store.

Marketing 78

Marketing Viral Consumer Brand 78

Flatiron Communications

SEPTEMBER 24, 2014

Then, if you’re not self-published, tapping your publisher’s clout to garner a more prominent display at brick & mortar retailers. In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors.

Radio 28

Radio Social Media Twitter Retail 28

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help. million in state and local taxes in 2015. When you see her on TV, she’s covered in Explore MN garb. million trips, $337.4

Tourism 60

Tourism Travel Instagram Pitching 60

MaccaPR

JANUARY 15, 2019

5 - From Red Carpet to Retail. In a perfect marketing world, every C-store and supermarket in America would have a Fiji girl end-cap, floor decal or point-of-purchase stand-up to help consumers make the connection between the Fiji Girl Golden Globes meme and the Fiji bottles for sale in their local grocery store.

Marketing 48

Marketing Viral Consumer Brand 48