Local, Media Training and Study - Public Relations Today

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training

Training Media Training Reputation Crisis Communications

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Move quickly.

Tools

Tools Case Study Media Training Local

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. s vegan donut shop as a prime example.

Case Study

Case Study Crisis Study Crisis Communications

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. If you saw a segment they did you liked or an article you read, mention that in your email. Show a journalist the love and that you are really paying attention to them. Get to the point.

Pitching

Pitching Television Media Interviews

Coronavirus and Communications: We’re Here to Help

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications

Communications Case Study Conference Resources

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications

Communications Case Study Training Reputation

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

Pitching

Pitching System Google Local

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. What to Pitch When. This video should help you with what you pitch when.

Pitching

Pitching Television System Local

Land Media Using a Non-Profit

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Her passion for her town turned into quite a bit of amazing publicity for her.

Real Estate

Real Estate Nonprofit Media Pitching

Pitch the Media

PR for Anyone

AUGUST 11, 2021

Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”

Pitching

Pitching Media Television How To

Why Publicity?

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity

Publicity YouTube Advertising Advertising

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising

Advertising Advertising Publicity YouTube

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching

Pitching Media Insurance Insurance

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

Pitching

Pitching Media Financial YouTube

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.

Pitching

Pitching Financial Small Business YouTube

How to Use Micro-Influencers to Build Brand Engagement

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To

How To Brand Branding Local

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report

Report Local Media Pitching

I Can’t Use National Media

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Study all of the possibilities. Believe me, nothing impresses the media more than media.

Media

Media Local Insurance Insurance

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.

Agency

Agency Internal International Pitching

What is Technology PR?

5W PR

JANUARY 31, 2024

Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology

Technology Product Launch Crisis Management Case Study

What to Pitch the Media in Spring

PR for Anyone

APRIL 6, 2022

But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. If you’d like to learn more, I launched my PR Playbook at www.YourPRPlayBook.com that really gives you a step-by-step on how to pitch the media and how to start having this amazing success.

Pitching

Pitching Television Media Real Estate

Public Relations Strategy to Pitch the Media Today

PR for Anyone

JANUARY 5, 2022

I want you to be the expert.

Pitching

Pitching Strategy Publicity Media

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. Companies with large and decentralized, high-turnover workforces can be particularly vulnerable to a local situation that spirals out of control. Empower employees.

Crisis

Crisis Airlines Brand Branding

Public Relations Today

The 22 Responsibilities of PR and What They Entail

Newsjacking is an Effective Tool in your PR Toolkit

Trending Sources

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Getting the Yes When Pitching the Media

Coronavirus and Communications: We’re Here to Help

The Value of Strategic Communications in the PRSA MBA/Business School Program

Land Stories

Good Stories

Land Media Using a Non-Profit

Pitch the Media

Why Publicity?

Advertising vs Publicity

Back to School Media Pitches

What to Pitch the Media in May

What to Pitch in October

How to Use Micro-Influencers to Build Brand Engagement

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

I Can’t Use National Media

A PR Intern’s Guide to Agency Lingo

What is Technology PR?

What to Pitch the Media in Spring

Public Relations Strategy to Pitch the Media Today

7 Ways To Crisis-Proof Your Brand

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