Shift Communications

FEBRUARY 1, 2022

As Omicron cases surge, it is a reminder to employers of all sizes that a clear articulation of workplace, vaccination and travel expectations norms will be a necessary part of the employer brand story. It’s often a proof point of the culture and relationship between leadership and the larger teams. Inspiring Work.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. Five years ago, no one expected their PR firm to have video storytelling capabilities. You imagine having complete control over what clients you work with. You could claim FoodNews.media. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. It began with postcards that asked people to summarize their thoughts, observations, memories, trumps or laments about race in one sentence that had only six words. What can attendees expect from your session?

Community 169

Community Exercises Print Writing 169

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

JULY 23, 2019

Former President Bill Clinton traveled to North Korea as a special envoy, leading to Ling and Lee’s release after 140 days in captivity. “It In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 97

Conference Internal International Travel 97

Cision

MAY 19, 2017

This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling.

Consumer 226

Consumer Trends Agency Pitching 226

PRSay

AUGUST 14, 2019

There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. A recent report on Microsoft’s diversity numbers last year showed progress in representation of women and minorities in technical and leadership roles. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

Cision

JUNE 9, 2016

WE was the sixth venture I set up after four “intrapreneurial” leadership roles with Text100, another communications consulting firm. Ace has a proprietary process that draws from the principles of industry best standard brand consulting, change management and neuroscience based leadership coaching.

Training 0

Training Leadership Brand Branding 0

wiredPRworks

NOVEMBER 18, 2020

Only travel the routes that take you directly to where your most profitable clients would be, the ones who most need to have you solve their problems. The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. EXPERIENCES.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Lead Generation. Scale & Alignment.

Leadership 111

Leadership Brand Branding How To 111

Cision

JUNE 1, 2017

However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. She added the leadership minor to compliment her leadership roles on campus.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back.

Marketing 174

Marketing Employee Content Marketing Training 174

Landis PR

JANUARY 3, 2022

Tourism and travel will need time to recover as will specialized PR agencies in that sector. Apart from the Covid-specific issues that are likely to exercise us in 2022, it was interesting to see a HarrisX/Ragan survey find recently that leadership is the no. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. Time traveling. I–along with many others I’m sure–am expecting big things. Time with family.

Ethics 68

Ethics Leadership Examples Fashion 68

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. Here’s the link to the program on iTunes. TED Radio Hour. (~60 60 minutes weekly program).

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel. A second constant is messaging. Webinars became a big thing.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JUNE 1, 2017

However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. I’ve also seized any opportunity to take on leadership roles.

Sports 81

Sports Agency Industry Creativity 81