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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Expanding into the Hotel Industry

The Hoyt Organization

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. If it’s a real estate publication, using that same example, does it have to be a home builder?

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. We use public relations to build our global brand. How did you get your start in PR?

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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

In the public relations industry, keeping up with the news is a must. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. ” Realtor.com: “How Will Angelina Jolie and Brad Pitt Split Their Real Estate?

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee. Images via Pixabay: 1 , 2 , 3.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be.