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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Expanding into the Hotel Industry

The Hoyt Organization

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? It was very disappointing!

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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. We also have partnerships with 136 real estate associations or organizations throughout the world. How did you get your start in PR?

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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Men’s Journal: “Dating Advice for Brad Pitt” SheKnows: “The Healthiest Way to Divorce Someone You Once Loved.”

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be. Contact us here.