Landis PR

JANUARY 22, 2024

Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Communication and marketing are not just support functions. Let’s be honest.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential.

Strategy 59

Strategy Company Communications Construction 59

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Developing social media marketing policies. Noticed an interview with the rival’s CEO in a well-known magazine?

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

MAY 9, 2017

Which real, historical or fictional person or brand would you like to give a reputation makeover? I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem. The Canadian Public Relations Society —because it provides so much more than networking.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. And so it is with great pleasure, I bring you another edition of the Off Script interviews series. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60