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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. How is Digital PR Measured?

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

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7 PR Blogs You Should Be Following

Critical Mention

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? PRNEWS Blog. Until next time! Critical Mention. SCHEDULE A DEMO.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Each year we measure our success on whether YESS achieves its fundraising goal. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.

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11 Tips for Choosing a Press Release Newswire

PR Fuel

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Confirm through their website whether the company has enough experience to achieve measurable results. What’s more, most PR companies offer these packages to small business owners.

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