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The 22 Responsibilities of PR and What They Entail

Onclusive

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195
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How to Use Multimedia For Better PR Campaigns

Cision

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. So, our attention spans are extremely short and very diluted.

How To 282
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187
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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling?

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How to Power a Public Relations Campaign with Instagram

5W PR

Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. According to cision.com, Instagram gets 4.21

Instagram 158
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96
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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video. The bottom line?