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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Get smart and strategic, so you still meet your goals. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Always edit and put your own voice on a piece that’s created by AI.

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A PR Pro’s Guide to Podcast Pitching 

Stern + Associates

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. It’s no secret that people do what’s measured and rewarded. Easy-peasy. That kind of cost-savings can drive a company into bankruptcy.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Rather than take the perspective of the PR person of 25+ years, I’ve decided to approach the question as a blogger and podcaster. Be flexible in your pitch. This is certainly not the case today.

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We ask our leaders to be authentic online, but are communicators setting a good example?

Communications Conversations

Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn? In fact, when I’ve led trainings for clients on LinkedIn, it’s one of the first things we talk about–don’t promote your company too much. In a word, yes.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

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Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Have you found that AI is a hot topic with your clients at Edelman?