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Five ingredients for real-time crisis comms

NewsWhip

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. In fact, it can make matters worse. Understand negativity bias. Why wait and watch?

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The best ways to respond to a PR disaster in the age of social media

Prohibition

For most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work. Due to reactivity of social media, it has become a place where honest opinions come easily and in some cases, a place where users vent their thoughts, feelings and even frustrations.

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What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Qualities of a worthy crisis professional.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q1: How is a crisis today different than in years past? A1: Needing time to prepare is often not a luxury in today’s instantaneous media landscape. Q2: How much time do have to respond to a crisis online?

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6 Tips to DIYing Your Own Crisis Communication

Cision

Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing team, you can build your own DIY plan to ensure that if there ever is a PR crisis that threatens your business, you can keep it contained and prevent it from doing further damage. Tip 4: Assemble Your Crisis Team.