article thumbnail

Setting the right earned media objectives for your brand

Onclusive

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294
article thumbnail

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Hotel Chain Drinks From the Fountain of Youth. It’s quirky, but inspired. Kudos all around.

Brand 136
article thumbnail

Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Nonprofit organisations. Government agencies.

article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. PR and comms can play a crucial role in driving demand for travel by effectively promoting destinations, experiences, and travel-related services.

Travel 40
article thumbnail

A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. hotel stays) in the city. Media follow-up outreach for my Truth Initiative/EX Program client.

article thumbnail

How Travel Makes You a Better PR Practitioner – Part Two

Landis PR

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. Whenever my husband and I take a trip, I relish in thoroughly researching our destination, from hotels and restaurants to off-the-beaten path attractions, and creating a full itinerary.

Travel 52