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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. We always attract a lot of local, regional, national and international press. We have a huge workload.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. It was a no-brainer. Take some chances.

Media 199
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MAXIM BEHAR FOR 7/8 TV: SEYCHELLES' NATURE ATTRACTS PEOPLE FROM ALL OVER THE WORLD

Maxim Behar

You can't make anything, not a hotel, not a bar, not anything. For example, there is a law that you can build one hotel on one beach. There are small 2-floor hotels, and another law says that no one is allowed to build a hotel that is higher than 2 floors. They walk around the hotel saying, "Where's bin Laden?"

Hotels 52
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58
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The Top 10 PR Disasters in 2021

Prohibition

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Pubs, restaurants and hotels had been forced to temporarily shut. pic.twitter.com/p31jK5wIYK.

Crisis 146
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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

Also, be sure to read part one of our interview with Peter chock-full of smart and savvy advice. As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. Which of Peter’s tips resonated with you? What surprised you?