Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. If you must DIY your PR, the easiest place to start is by generating thought leadership. Important : check to see whether they accept guest posts before you pitch. Pitch the blogger via email.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Here are the guidelines and how to pitch.

Internal 94

Internal International Employee Leadership 94

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. What are some other things we can do beyond if the media pitches aren’t landing?

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). The deluge of PR pitches. Source: B2B Sales Cycles ).

Survey 177

Survey Marketing B2B Study 177

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). But it took a while to attract the right kinds of guest bloggers.

Blogging 159

Blogging How To Guidelines Social Media 159

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. The venerable email pitch. “92%

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). But it took a while to attract the right kinds of guest bloggers. Images: Pixabay .

Blogging 61

Blogging How To Small Business Guidelines 61

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

Publicity 85

Publicity Training Technology Data 85

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Guidelines 106