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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization.

Writing 294
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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? Here are my real-world guidelines for PR professionals. My fingers would be newsprint-grimy within an hour.

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CASE STUDY - Using current events to land in the media

PR for Anyone

Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. So we're following, you know strict guidelines and that with the CDC. Is it newspapers in that piled up on the, on the porch?

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Behind the Headlines With Howard Stutz

Cision

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. How did you get your start in corporate communications?

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. On social when they have folks that are spreading inaccurate information, they have the guidelines about don’t feed the trolls. Listen to the full interview, with bonus content, here That’s about right.

Ethics 90
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Consider: Newspapers. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. For example, you might want to interview a CEO, stakeholder, or project leader. Social media influencers. Radio shows.

Writing 73
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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

The private newspapers are affiliated with certain groups, so they are pro certain things. In the United States there’s some very clear guidelines in terms of disclosure for celebrities and if they don’t do it there could be some fines. Listen to the full interview, with bonus content, here. But be transparent.

Ethics 84