Doctor Spin

FEBRUARY 14, 2024

Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads. Marketing is big money.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together. Getting placements. That’s right. Here’s why.

Advertising 60

Advertising Advertising Trends Storytelling 60

PRSay

FEBRUARY 28, 2018

Do you think that reporter paid attention the next time she emailed or called him? To be clear, this kind of assistance doesn’t guarantee us any coverage. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Here’s one simple way you can implement this helpful approach.

Pitching 102

Pitching Transportation Report Travel 102

Polaris

SEPTEMBER 18, 2015

With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. The Coalition of Public Relations Standards recommends using “shared” metrics as a way to evaluate paid, earned and owned media.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. This includes paid, earned, shared and owned (PESO) media. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

AUGUST 30, 2022

Cision is expanding the sponsored placement feature for press releases that it offers through its PR Newswire distribution service to include Europe and Canada. The service enables customers to convert “their press release from PR Newswire into a digital media asset that can be…placed across paid publications.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 19, 2016

It’s not over with the placement. What does PR do with a placement? After all the effort that goes into earning a placement in a respectable blog or media outlet – you want as many people as possible to see it and read it. A very simple and cost effective way to do this is through paid social ads. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Doctor Spin

FEBRUARY 22, 2024

The go-to option is to double down on marketing to run ad campaigns, invest in SEM, or get into paid collaborations with influencers. link] Not all online traffic is paid for by ads. . … Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Business Wire

FEBRUARY 2, 2018

The reality is, if you want to guarantee people see your information in Facebook, and you have not yet built up your community or news-sharing army, the fastest way to do this is through paid advertising options. These placements ensure your news is easily found, and sharable, no matter where your audience is. In Summary….

Facebook 178

Facebook Community Advertising Advertising 178

Shift Communications

JULY 25, 2016

So when they do pander to consumers, it’s easy to forget that it’s paid adverts. They do stories on top influencers, hire bloggers, beef up their social media accounts and although there is no guarantee they can keep up; this is the best way to stay relevant. There are better ways of even reaching out to possible placements.

Social Media 60

Social Media Media Television Print 60

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. Cision offers “guaranteed editorial placement”. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Buzzstream

APRIL 25, 2024

At Siege, we noticed that our placement rate plummeted if we reached out to journalists more than 24-48 hours after an unlinked mention went live on a news site (bloggers are a little more lenient, though they are less likely to respond after about a week.) It was a high authority placement with solid traffic and was done well.

Branding 62

Branding Brand How To SEO 62

Communications Conversations

DECEMBER 13, 2019

And, I can almost guarantee everyone in this industry has visited his blog at least once in their career. When clients paid me to help evaluate/reorg their communications and marketing functions, MN PR Blog was one of the first places I’d seek out to benchmark what others were doing.

Blogging 78

Blogging Agency Community Local 78

Rock the Status Quo

SEPTEMBER 9, 2014

You paid the photographer AND agency, after all, so it belongs to you!) And since you’re dabbling in website edits, you might as well upload those BurrellesLuce clips of editorial placements. After all, it’s your design work, right?) Don’t they send a PDF for that reason?)

Blogging 194

Blogging Agency Social Media Content Marketing 194

Flack's Revenge

FEBRUARY 12, 2020

The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The growth in content marketing and paid media options add to the confusion. one client berated me for mocking their paid TV spot, saying all media is bought and paid for anyway). However, some paid opportunities are worth it. Where is the line?

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Solo PR Pro

OCTOBER 18, 2022

It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. Back then, the idea of integrated marketing communications was still pretty controversial in PR circles, so we stayed away from paid media… and social media (shared media) didn’t yet exist.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

AUGUST 23, 2016

You can also complement your campaign with some strategic or guaranteed placements.”. If the campaign is targeting specific local markets and they are not all secured for your SMT, strategic placements will guarantee airings in those markets.”.

Marketing 40

Marketing Media Radio Local 40

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The first option is expensive, and it guarantees targeted audiences. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The first option is expensive, and it guarantees targeted audiences. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72