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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. If so, how?

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

The news cycle comes from the top in that (generally) the government sets out its priorities and the media uses this to decide what’s interesting or newsworthy. In China, there isn’t as much room for this type of competition — usually the government places a big bet on one horse, until there’s no other horses left in the race.

Local 36
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend.

Publicity 199
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems.

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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. It’s a period when the role of the communication function was elevated within every organisation.

Corporate 113
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The 22 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195