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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

Google has reportedly been rolling out this shift for years. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Google itself has announced it does not plan build “alternate identifiers to track individuals as they browse the web.”

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. But how Can PR Claim the Traffic?

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened.

Retail 170
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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. Pritchard was targeting the ad tech ecosystem, not necessarily giants like Google and Amazon.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Face it, embrace it, change is good!

Marketing 244
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Jeff Sauro and Measuring U. Google User Experience Research. Tom Tullis, author of Measuring the User Experience will be speaking. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection.