5W PR
JULY 15, 2020
How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.
Deirdre Breakenridge
APRIL 5, 2019
I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). After a devastating family tragedy last September, I embarked on a research journey. The FEEL First Model. All ideas and suggestions are welcomed!
PRSay
JUNE 11, 2021
In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What are some best practices for other communicators?
Contently - Strategy
MARCH 15, 2019
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Routinely interview your freelancers the way you interview your clients and seek feedback from full-timers.
Cision
APRIL 6, 2016
And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.
Sword and the Script
JANUARY 14, 2017
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. The output is clarity of mission, vision, similarities and differences. It answers why, because as Simon Sinek says, people don’t buy what you do, they buy why you do it. > The word photo offers a big boost. >
Sword and the Script
DECEMBER 13, 2016
2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.
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